Copy Writer for On-Air and On-Line Pride campaign
AT MTV WE DIDN'T AGREE WITH THE IDEA OF "COMING OUT OF A CLOSET" BECAUSE NOBODY SHOULD BE HIDDING IN A DARK AND COLD PLACE AT ALL. SO WE CREATED THIS CAMPAIGN TO ENCOURAGE PEOPLE TO BREAK THE CLOSET, BURY IT, ONCE AND FOR ALL. THE CAMPAIGN INCLUDES PROMOS, VISUAL IDENTS, CAPSULES, AND AN ON-AIR PLAYLIST WITH THEMATIC MUSIC VIDEOS. THE RESULT WAS GREAT, WITH A LOT OF BUZZ ON SOCIAL MEDIA. IN FACT, WE CREATED THIS CASE STUDY ONLY SCRIPTED BY TWEETS (100% REAL TWEETS) TALKING ABOUT THE CAMPAIGN: